1. Be legendary.

2. Run more than your mouth.

3. We’re out there. The ones who push you. Then try to push past you. Get you up before the alarm and out sweating. Dark or rain. We give you our best to get the best from you. Scoring against us tastes sweeter. Fighting us makes you fiercer. We’re not the many. But the few close enough to get under your skin. And that’s exactly why we take you further. Move with us or against us. Together we will make it count.

4. Life is a sport. Make it count.

5. Play with heart.

6. You don’t get it by staring, you don’t get it by wishing, you don’t get it by drooling, you don’t get it by hoping, you don’t get it easy. You get it by getting off your ass and working for it.

7. Jack and Jill raced up the hill to see who was faster. Jack’s feet were bare, Jill had Nike Air, poor Jack could never catch her.

8. Just do it even if you suck at it.

9. Make the next 12 months the year of you. Every athlete, everybody. It’s time to bring your best then better it. Whatever you do… make it count!

10. Willpower knows no obstacles. Find your greatness.

11. Go hard or go home.

12. But unless you are a runner, you won’t understand.

13. Fear less. Do more. Get outside and get after it.

14. Strike fear or get struck.

15. Training is the opposite of hoping.

16. The real purpose of running isn’t to win a race. It’s to test the limits of the human heart.

17. Where your world becomes the next two strides.

18. Failure’s not an option. It’s a step.

19. Success isn’t given, it is earned. On the track, on the field, in the gym. With blood, sweat, and the occasional tear.

20. The harder you push, the more you are pulled.

21. The trouble in America is not that we are making too many mistakes, but that we are making too few.

- Phil Knight

22. Quit making excuses, putting it off, complaining about it, dreaming about it, whining about it, crying about it, believing you can’t, worrying if you can, waiting until you are older, skinnier, richer, braver, or all around better. Suck it up, hold on tight, say a prayer, make a plan & JUST DO IT.

23. Running never takes more than it gives back. Believe in the run.

24. Running. Sometimes, legs feel like rocks. But rocks under pressure make diamonds. Running is power.

25. Make yourself unstoppable.

26. It’s not where you place, it’s how hard you worked to get there.

27. Someone who is busier than you is running right now.

28. Don’t run away from challenges. Run over them.

29. What you do is up to you. Just do it.

30. Giving up is simply not an option.

31. Mary had a little shoe its sole was full of air and anyone that Mary raced didn’t have a prayer.

32. There are clubs you can’t belong to, neighborhoods you can’t live in, schools you can’t get into, but the roads are always open.

33. If it doesn’t challenge you, it doesn’t change you. Make it burn.

34. We knew we could fail; we just didn’t think we would.

- Phil Knight

35. I run like a girl. Keep up.

36. Sport is not a logical proposition. It thrives on obsession, passion, and going beyond what you thought was possible. If you have a body, you are an athlete.

37. There is no ‘Y’ in running. Believe in the run.

38. My agility denies your agility.

39. Taking it easy won’t take you anywhere.

40. I believe in redefining my impossible.

41. Work hard. Dream big.

42. If it isn’t trying, you’re not trying hard enough.

43. Good News: It’s a leap year. You can run 366 days.

44. Every damn day. Just do it.

45. Test your faith daily.

46. The only time you must not fail is the last time you try.

- Phil Knight

47. The first hit of the game. Leaving it all on the field. Team first. A battlefield. A street fight. The feeling inside when you lay someone out. The silence before the storm. The storm. Self-discipline. 9,000 fans for a school with 800 students. Football is everything. An entire year in the weight room. Working through the pain. Doing it for all the players who wore the uniform before you. Manhood. 2-a-days in 103 degree heat. Sacrifice. What you think about 24/7/365. The silence on the bus. The

48. Why do I run? Why do I breathe?

49. When you’ve battled for every point. When you’ve made every bone-crunching tackle and every grinding scrum count. When you’ve believed in every single man around you and dug deep into the reserves of your soul, you can look each other in the eye and know your crown may have been taken away but not without a fight.

50. Leave nothing.

51. If no one thinks you can then you have to.

52. My feet hurt. From kicking so much ass.

53. You don’t get it by wishing.

54. Just do it!

55. Somehow we’ve come to believe that greatness is only for the chosen few, for the superstars. The truth is, greatness is for us all. This is not about lowering expectations; it’s about raising them for every last one of us. Greatness is not in one special place, and it’s not in one special person. Greatness is wherever somebody is trying to find it. Find your greatness.

56. You either ran today or you didn’t.

57. Work hard and be proud of what your achieve.

58. Impossible is just a big word thrown around by small men who find it easier to the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary.

59. Write the future.

60. Rewrite history. Redefine the position.

61. Just do it. Then do it again.

62. I may be over the top on this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.

- Phil Knight

63. Start unknown. Finish unforgettable.

64. If you went running when you first started thinking about it, you’d be back by now.

65. There are two types of people: Those who run and those who should. Nike believes in both.

66. SWOOSH. The sound made when you blow by somebody.

67. Take the high road and go higher.

68. Who says you can’t run away from your problems?

69. You’re only one workout away from a good mood.

70. Set goals. Exercise. Love yourself. Focus on fitness. Rest and relax. Eat right. Smile. Portray positive. Enjoy life. Care for others. Tell yourself you can do this.

71. Greatness is earned, never awarded.

72. Ran sounds better than run.

73. There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

- Phil Knight

74. Yesterday you said tomorrow.

75. Run the day. Don’t let it run you.

76. It starts about the time I walk out of my front door. I reach the woods, smell the river and I just feel myself come to life again. It’s like yeah, I’m back.

77. You can feel sore tomorrow or you can feel sorry tomorrow. You choose.

78. My better is better than your better.

79. It’s alright to be Goliath, but always act like David.

- Phil Knight

80. Dedicate yourself.

81. Earned. Not given.

82. All your life you are told the things you cannot do. All your life they will say you’re not good enough or strong enough or talented enough; they will say you’re the wrong height or the wrong weight or the wrong type to play this or be this or achieve this. THEY WILL TELL YOU NO, a thousand times no, until all the no’s become meaningless. All your life they will tell you no, quite firmly and very quickly. AND YOU WILL TELL THEM YES.